This How We Roll

Roulette Records was an American record company and label founded in 1957 by George Goldner, Joe Kolsky, Morris Levy, Morris Gurlek and Phil Kahl, with creative control given to producers and songwriters Hugo Peretti and Luigi Creatore. Levy was appointed director. The label had known ties to New York City mobsters. Levy ran the label with an iron fist. In 1958 Roost Records was purchased.